If zero is understood to be impossible, then aiming for it will never sit well with people. Good news is, it may be as simple as changing the word "for" to "towards:" Aiming in the direction of an impossible goal is, to the inner linguist in each of us, more acceptable than aiming for [something known to be] the "impossible."
If zero is understood to be impossible, then aiming for it will never sit well with people. Good news is, it may be as simple as changing the word "for" to "towards:" Aiming in the direction of an impossible goal is, to the inner linguist in each of us, more acceptable than aiming for [something known to be] the "impossible."